Benefits
The benefits of making your website green are numerous. Here are four of the best:
1) Reduce greenhouse gases
Firstly and most importantly, you are directly assisting in reducing the levels of carbon dioxide in the atmosphere. When you sign up to tickgreen old, cleared land is reforested with trees that remove carbon from the earth’s atmosphere.
2) Being green is better for business
Displaying the tickgreen certificate on your website is an effective way to show that your business cares about the environment and is actively striving to reduce greenhouse emissions. Neutralising the carbon emissions from your website is a measurable, meaningful step in developing a corporate sustainability policy and for a relatively low cost can positively enhance your brand. As awareness of climate change and its potential for devastation grows, consumers are increasingly choosing to deal with companies that demonstrate their commitment to a cleaner, greener planet.
3) Help green grow
A major benefit is that by making your website green you are actively contributing to the growth of forests as well as renewable and alternative energy solutions, the long term solution for global warming. The more that we do now, the faster we can resolve this crisis. By showing your commitment now you will be providing an excellent example for other businesses which, if they follow suit, will create a ripple effect – the result being a cleaner, greener atmosphere for everyone.
4) Modern technology can be green
Many of the world’s leading scientists agree that modern technology is the key that will provide us with the tools and information to combat global warming. With the internet being the most powerful communication and research tool we have, we should strive to minimise the impact it has on the environment. Together we can ensure that we use it responsibly, keep it green and don't let it hamper the objectives we are working towards.
5) Legislation
Many countries are introducing legislation that makes businesses accountable for the impact they have on our environment, By making your website green you are taking a valuable and visible step towards showing that your organisation is acting responsibly and has a corporate sustainability policy in place.